ADDENDUM FOR CALIFORNIA RESIDENTS

CALIFORNIA PRIVACY RIGHTS

NOTICE TO CALIFORNIA RESIDENTS [CONSUMERS] – CALIFORNIA CONSUMER PRIVACY PROTECTION ACT

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The California Consumer Privacy Act of 2018 (“CCPA”) provides certain rights to residents of California. This section of the Privacy Policy applies if you are a natural person who is a resident of California (“California Consumer”) and uses our Services. This Addendum supplements the information in the Privacy Policy. However, this Addendum is intended solely for, and is applicable only to, California Consumers: if you are not a California Consumer (or a resident of California), this does not apply to you and you should not rely on it.

In the tables and sections below, we describe (as required by the CCPA):

• Our Collection of Personal Information – the types of Personal Information (which the CCPA defines broadly) that we collect, and the types of sources we collect it from.
• Our Disclosure and Sale of Personal Information – the types of recipients to whom we disclose or sell Personal Information.
• Our Business Purposes – our business purposes for (a) collecting and (b) sharing Personal Information, which are generally the same.
• Your California Privacy Rights and Choices – your rights under the CCPA, such as to request that we “opt out” your information from our marketing database (also called “do not sell” rights), or to request categories and personal information that we may have collected about you.

1. Our Collection of Personal Information

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The following sets forth the categories of information we collect and purposes for which we may use California Consumers’ personal information:

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CategorySourcesIdentifiers (e.g., name, alias, postal address, email address, online identifiers, telephone numbers, IP address, mobile ad identifiers)Data compilers, consumer data resellers, retail websites, service vendors, advertising platforms, government agencies, etc.Characteristics of protected classifications under California or US law (e.g., race, color, religion, sex/gender)Data compilers, retail websites, and service vendors.Commercial or transaction information (e.g., purchase history or consumption tendencies)Data compilers and consumer data resellers.Internet or other electronic network activity information (e.g., online interests)Data compilers, retail websites, consumer surveys, and advertising platforms.Geolocation dataGovernment agencies (e.g., USPS), data analytics companies.Professional or employment-related information (e.g., occupation categories)Data compilers, retail websites, consumer surveys.Inferenced categories (e.g., inferred consumer interests)Data compilers and consumer data resellers.

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2. Our Disclosure and Sale of Personal Information

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We may share the information collected from and about you with service providers and third parties, including customers, for various business purposes. The chart below summarizes how and with whom we share or disclose personal information, and whether we believe we have “sold” certain categories of information in the prior 12 months.

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CategoryCategories of Third Parties We Share WithIdentifiers (e.g., name, alias, postal address, email address, telephone numbers, IP address)Data compilers, retailers, content publishers, non-profits, advertising platforms, analytics providers.Characteristics of protected classificationsAll customer categories.Commercial or transaction informationAll customer categories.Internet or other electronic network activity informationAll customer categories.Geolocation dataAll customer categories.Professional or employment-related informationAll customer categories.Inferenced categoriesData compilers and consumer data resellers.

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3. Business Purposes for Collecting and Sharing Personal Information

We collect and share personal information for purposes such as:

• Data marketing services: Provide marketing information to clients, assist with loyalty programs, and improve service offerings.
• Online targeting: Help clients create audience segments and match data for ad campaigns.
• Additional marketing services: Optimize direct mail, email, and display ads; verify and clean customer databases.
• Operating services: Develop, test, and secure DataShopper’s own products and services.
• Internal purposes: Conduct research, audit compliance, and debug system functionality.

4. California Privacy Rights

California residents have the right to:

• Know what personal information we collect, use, or sell.
• Request deletion of your personal information.
• Opt out of the sale of your personal information.
• Correct any inaccuracies in your personal information.
• Limit the use of sensitive personal information.

To exercise your rights, please contact us via:

• Email: hello@datashopper.com
• Form: DataShopper Privacy Page

For security purposes, we may verify your identity by requesting certain information (e.g., confirming an email address or providing identification).

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5. Non-Discrimination

We will not discriminate against you for exercising your rights under the CCPA.

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6. Information About Persons Under 16 Years of Age

We do not knowingly collect information from minors under 16 years of age without consent. If we learn that such data has been collected, we will delete it promptly.

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7. Authorized Agents

You may designate an agent to make requests on your behalf. We will verify the agent’s identity and authorization before processing the request.

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8. Shine the Light

California residents may request information regarding how we share certain categories of personal information for direct marketing purposes. To opt out, email us at hello@datashopper.com.

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