ADDENDUM FOR CALIFORNIA RESIDENTS
CALIFORNIA PRIVACY RIGHTS
NOTICE TO CALIFORNIA RESIDENTS [CONSUMERS] – CALIFORNIA CONSUMER PRIVACY PROTECTION ACT
The California Consumer Privacy Act of 2018 (“CCPA”) provides certain rights to residents of California. This section applies if you are a natural person who is a resident of California (“California Consumer”) and use our Services. This Addendum supplements the Privacy Policy and is intended solely for California Consumers.
In the sections below, we describe (as required by the CCPA):
- Our Collection of Personal Information – the types of Personal Information and the sources.
- Our Disclosure and Sale of Personal Information – the types of recipients we disclose/sell to.
- Our Business Purposes – why we collect and share Personal Information.
- Your California Privacy Rights and Choices – how to exercise CCPA rights.
1. Our Collection of Personal Information
The following sets forth the categories of information we collect and the sources:
| Category | Sources |
|---|---|
| Identifiers (e.g., name, alias, postal address, email address, online identifiers, telephone numbers, IP address, mobile ad identifiers) | Data compilers, consumer data resellers, retail websites, service vendors, advertising platforms, government agencies, etc. |
| Characteristics of protected classifications under CA/US law (e.g., race, color, religion, sex/gender) | Data compilers, retail websites, service vendors. |
| Commercial or transaction information (e.g., purchase history or consumption tendencies) | Data compilers, consumer data resellers. |
| Internet or other electronic network activity information (e.g., online interests) | Data compilers, retail websites, consumer surveys, advertising platforms. |
| Geolocation data | Government agencies (e.g., USPS), data analytics companies. |
| Professional or employment-related information (e.g., occupation categories) | Data compilers, retail websites, consumer surveys. |
| Inferenced categories (e.g., inferred consumer interests) | Data compilers, consumer data resellers. |
2. Our Disclosure and Sale of Personal Information
We may share information with service providers and third parties, including customers, for business purposes. The chart summarizes how and with whom we disclose/sell personal information (prior 12 months):
| Category | Categories of Third Parties We Share With |
|---|---|
| Identifiers (e.g., name, alias, postal address, email address, telephone numbers, IP address) | Data compilers, retailers, content publishers, non-profits, advertising platforms, analytics providers. |
| Characteristics of protected classifications | All customer categories. |
| Commercial or transaction information | All customer categories. |
| Internet or other electronic network activity information | All customer categories. |
| Geolocation data | All customer categories. |
| Professional or employment-related information | All customer categories. |
| Inferenced categories | Data compilers, consumer data resellers. |
3. Business Purposes for Collecting and Sharing Personal Information
- Data marketing services: Provide marketing information to clients, assist with loyalty programs, and improve offerings.
- Online targeting: Help clients create audience segments and match data for ad campaigns.
- Additional marketing services: Optimize direct mail, email, and display; verify/clean customer databases.
- Operating services: Develop, test, and secure DataShopper’s products and services.
- Internal purposes: Research, audit compliance, debug system functionality.
4. California Privacy Rights
California residents have the right to:
- Know what personal information we collect, use, or sell.
- Request deletion of your personal information.
- Opt out of the sale of your personal information.
- Correct inaccuracies in your personal information.
- Limit the use of sensitive personal information.
To exercise your rights, contact us:
- Email: hello@datashopper.com
- Form: DataShopper Privacy Page
For security, we may verify your identity (e.g., confirm email or request identification).
5. Non-Discrimination
We will not discriminate against you for exercising your rights under the CCPA.
6. Information About Persons Under 16 Years of Age
We do not knowingly collect information from minors under 16 without consent. If we learn such data was collected, we will delete it promptly.
7. Authorized Agents
You may designate an agent to make requests on your behalf. We will verify the agent’s identity and authorization before processing.
8. Shine the Light
California residents may request information about how we share certain categories of personal information for direct marketing purposes. To opt out, email hello@datashopper.com.