Privacy Policy
Last Updated: January 13, 2025

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INTRODUCTION TO DATASHOPPER’S SERVICES

DataShopper, LLC. (“DataShopper” or “We”) helps marketers and advertisers (and their clients) target their advertising and content to consumers who are most likely to consider them relevant and interesting, based on those users’ interests and demographics. We provide data services to marketers engaged in analytics, enrichment, direct mail, online display media, and email marketing, as well as other data services.

DataShopper adheres to the widely adopted self-regulatory standards and principles set forth by the Direct Marketing Association (DMA), the Digital Advertising Alliance (DAA), and the Network Advertising Initiative (NAI).

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To do a universal opt-out of all of DataShopper’s databases, please click here.

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THE TYPES OF DATA THAT WE OBTAIN AND USE

DataShopper receives data from a variety of consumer-facing companies, data compilers, and suppliers. We also obtain data through public sources, such as census data and other public records.

Some of the data we use and make available includes Personal Information (“PI”), such as:

• Name
• Postal address
• Telephone number
• Email address

We also work with “business-to-business” data obtained from public directories, filings, publications, surveys, and subscriptions.

DataShopper receives data from digital/online partners, including:

• Email addresses (hashed/encrypted)
• Online IDs
• IP addresses
• Device identifiers (e.g., Mobile Advertising IDs, CTV IDs)

This data is sourced through partnerships involving opt-in campaigns, transactions, and affiliate marketing websites, apps, and services. Some of our third-party service providers may also collect this data automatically on our customers’ websites using cookies and similar technologies.

DataShopper does not collect or use:

• Social security numbers
• Banking information
• Information from individuals under 18 years of age

We collect additional information when you visit our website: https://datashopper.com.

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HOW WE USE PERSONAL DATA

We use Personal Information to create “audience data” – categories of personal interests grouped by preferences. These data segments help marketers send relevant, rather than unwanted, offers, coupons, and ads.

DataShopper uses these data segments to:

• Reach customers through online, email, and offline channels
• Help marketers work with their own CRM lists (e.g., de-identified data for display media, email, and direct mail campaigns)

THE SERVICES WE PROVIDE TO MARKETERS AND ADVERTISERS

We use Personal Information and Data Segments to provide:

1. Traditional Data and List Services
   • Target direct mail and advertising campaigns
   • Analyze and understand users
2. Email Services
   • Help target and analyze email campaigns
   • Ensure compliance with CAN-SPAM
3. Online Marketing Services (“Online Ad Services”)
   • De-identify data for anonymous targeting
   • Avoid placing personal information into cookies
4. Other Data Services
   • Verification, record look-ups, anti-fraud, and analytics
5. Cross-Channel Marketing
   • Analyze and create marketing audiences across multiple channels
6. Product Improvement
   • Analyze and develop our products

HOW WE RESPECT CONSUMER PRIVACY

Consumer privacy is a priority. Our privacy measures include:

• Avoid placing personal information into cookies
• Require compliance with CAN-SPAM for email products
• Do not handle financial or health data
• Provide multiple opt-out options

YOUR OPT-OUT RIGHTS

To opt-out of DataShopper’s database:

• Click here to opt-out from DataShopper
• Provide your first and last name, current address, and any past addresses (if possible)

To opt-out of third-party ad platforms:

• Visit AboutAds or NAI

For mobile devices:

• Use the privacy settings to "opt-out of interest-based ads" (Android) or "limit ad tracking" (iOS).

COOKIES AND SIMILAR TECHNOLOGIES

Cookies and other technologies are used to:

• Analyze site activity and trends
• Deliver tailored content based on browsing history
• Measure campaign success

You can manage cookie preferences in your browser settings.

SECURITY AND DATA INTEGRITY

We use multiple layers of physical and electronic security, including:

• Firewalls
• Data encryption during transfer
• Strict access controls

CONTACT US

For questions or concerns, contact us:

DataShopper LLC
1309 Coffeen Ave, Ste 1200
Sheridan, WY 82801
United States

Email: hello@datashopper.com