Introduction to DataShopper’s Services

DataShopper, LLC (“DataShopper” or “We”) helps marketers and advertisers target advertising and content to consumers likely to find them relevant, based on interests and demographics. We provide data services for analytics, enrichment, direct mail, online display, email marketing, and other data services.

DataShopper adheres to self-regulatory standards and principles from the Direct Marketing Association (DMA), Digital Advertising Alliance (DAA), and Network Advertising Initiative (NAI).

The Types of Data That We Obtain and Use

We receive data from consumer-facing companies, data compilers, suppliers, and public sources (e.g., census data and public records). Some data includes Personal Information (“PI”), such as:

• Name
• Postal address
• Telephone number
• Email address

We also work with business-to-business data from public directories, filings, publications, surveys, and subscriptions.

From digital/online partners we may receive:

• Email addresses (hashed/encrypted)
• Online IDs
• IP addresses
• Device identifiers (e.g., Mobile Advertising IDs, CTV IDs)

This data is sourced via opt-in campaigns, transactions, and affiliate marketing websites, apps, and services. Some third-party providers may collect data on our customers’ sites using cookies and similar technologies.

DataShopper does not collect or use:

• Social security numbers
• Banking information
• Information from individuals under 18 years of age

We collect additional information when you visit our website: https://datashopper.com.

How We Use Personal Data

We use Personal Information to create audience segments—groupings of interests and preferences—so marketers can send relevant offers, coupons, and ads.

• Reach customers via online, email, and offline channels
• Help marketers work with their own CRM lists (e.g., de-identified data for display, email, and direct mail)

The Services We Provide to Marketers and Advertisers

How We Respect Consumer Privacy

• Avoid placing personal information into cookies
• Require CAN-SPAM compliance for email products
• No financial or health data
• Provide multiple opt-out options

Your Opt-Out Rights

To opt-out of DataShopper’s database:

1. Click here to opt out
2. Provide your first and last name, current address, and (if possible) past addresses

To opt-out of third-party ad platforms, visit AboutAds or NAI.

Mobile devices: use OS settings to “opt-out of interest-based ads” (Android) or “limit ad tracking” (iOS).

Cookies and Similar Technologies

• Analyze site activity and trends
• Deliver tailored content based on browsing history
• Measure campaign success

You can manage cookie preferences in your browser settings.

Security and Data Integrity

We use multiple layers of physical and electronic security, including:

• Firewalls
• Data encryption during transfer
• Strict access controls

Contact Us

hello@datashopper.com